Jan. 15, 2025

Thousands of TikTokers flee to Xiaohongshu (RedNote)

Thousands of TikTokers flee to Xiaohongshu (RedNote)
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The app stores sudden new chart topper, referred to as RedNote, is the most recent safety net for many TikTok users in anticipation of a TikTok ban on January 19th. The Chinese app has over 300m users and isn’t the most English-friendly app, but that hasn’t stopped TikTok “refugees” from getting on board. So why Rednote? Plus: Starbucks reverses open door policy and TikTok looks to Elon Musk for a potential buy.


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