Matcha is deliriously popular. So how come no one wants to produce it?

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Matcha is the “it” beverage these days, leading to long lines at coffee shops and thousands of TikToks. But as tea farms decline and distribution bottlenecks jam up, matcha has also become a surprisingly limited commodity. Given its popularity, why is good matcha so hard to find? Plus: Bumble layoffs and huge gains for Carnival Cruise.

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