Is AMC’s summer discount enough to jumpstart the movie industry?

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Movie theaters are struggling. When the ease of streaming is available, it’s no wonder that AMC, Regal and other theater chains aren’t happy with the past 5 years. Now though, AMC in particular is fighting to get us all back, with a 50% summer discount. Will this and other tactics finally turn the tide for theaters? Plus: Maybelline tag teams with WWE and the USPS raises prices again.
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