How to ace marketing in the AI era, with Kipp Bodnar

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The marketing world is experiencing its biggest transformation in years, where success no longer comes from driving maximum traffic but from creating authentic connections with fewer, higher-intent prospects who arrive through AI channels. Kipp Bodnar, CMO of Hubspot joins the show to talk about how you can steer the ship in this new frontier. Plus: Hard seltzer is at a hard stop and Google holds onto Chrome.

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