Sept. 2, 2025

How the US is draining Japan's matcha supply, even with tariffs

How the US is draining Japan's matcha supply, even with tariffs
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America's matcha obsession has created such massive demand that Japan's record production still can't keep up. We examine how social media turned a traditional tea ceremony into a global commodity crisis, proving that even your caffeine addiction can become a victim of international trade warfare. Plus: Kraft Heinz goes to splitsville and startup Flip goes out of business.

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