Sept. 22, 2024

How Athletic Brewing became the #1 NA beer in the US

How Athletic Brewing became the #1 NA beer in the US
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Young consumers are slowly turning down alcohol. With the booze industry scrambling to figure out how to sustain its dominance, there are other companies that are in a peak period. Athletic Brewing is now the top selling non-alcoholic beer in the US. So how did they grow so rapidly and where did founder Bill Shufelt even start?


Join our host Jon Weigell, for an in-depth conversation with Bill Shufelt.


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