How AI is ‘killing’ search

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AI search is fundamentally breaking the web's click-through economy, from Google's 8% click rate to the birth of "AIO" (AI Optimization) where brands optimize for hyper-specific queries instead of broad keywords. While AI referrals jumped 357% year-over-year, the traditional SEO industry is scrambling to reinvent itself as dozens of startups rush to help brands navigate this brave new search world. Plus: Sketcher’s makes spaces for airtags and Tesla’s ride-hailing service is underway in San Francisco.

Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day.

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