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Feb. 9, 2024

The economics of Super Bowl halftime shows

The economics of Super Bowl halftime shows

The Super Bowl halftime show draws in millions of viewers every year, expanding the NFL sporting event into a concert phenomenon. The artists performing, however, don't get paid for their work on the ~$10m production. We’ll catch up with Noelle Medina on why exactly that is and what’s in it for the performers.


Join our hosts Jon Weigell and Noelle Medina, as they take you through our most interesting stories of the day.


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